We Share Your Concerns About Safeguarding Personal Information
Ammosnewyork.com collects two basic types of information during your visits to our Site
First, we collect non-personally identifiable information. This is general information that cannot be traced to individuals and contains no personalized data, think of it as a simple census form. When visitors come to our Site, we collect and aggregate information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which links on the site were clicked by visitors. Collecting such information involves logging the IP addresses, operating system and browser software used by each visitor to the Site. Although such information is not personally identifiable, it may be possible to determine from an IP address a visitor’s Internet Service Provider and the general geographic location of the visitor’s point of connectivity. We then use this information in making modifications and improvements to the site to provide you the user with both a smoother and more efficient shopping experience. We also use non-invasive “cookies” and other tracking technologies to collect non-personally identifiable information which we then use to provide you with an easier shopping experience. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser. These cookies do not track other websites you might visit and they do not plant malware on your computer. Our non-invasive cookies simply make it possible for us to recognize your browser once you visit our Site. By doing this, we can personalize your return visits and save you time during checkout. Your browser must be set to accept cookies in order for you to enjoy the benefits of being a registered user of the Site. If you are uncomfortable with the cookies on your computer, you can always remove them by accessing the options menu of your browser. Please refer to your browser’s help menu for more specific directions if needed. Second, we collect personally identifiable information as needed to provide you with requested services and to process any order you might place. In general, our Site uses an order form, a registration form and a catalog request form so that you can request information, products and services from us. These forms require that you provide us with personally identifiable information, such as your name, email address, physical address, telephone number, and credit card number, to receive the requested service. Further, when you use the Site to purchase a product or service as a gift, we will collect from you personally identifiable information regarding the gift recipient or potential gift recipient so that we can deliver the gift to them if requested. Please take some time to familiarize yourself with the different ways that ammosnewyork.com uses the information that we gather. Keep in mind that, while we encourage all third parties involved in running our business to adhere to our policies regarding the privacy of our visitors and to handle personally identifiable information in a responsible manner, we cannot and do not assume any responsibility for any actions or omissions of third parties, including the manner in which they use information received either from ammosnewyork.com or independently.
Non-personally identifiable information
Ammosnewyork.com uses non-personally identifiable information, such as your IP address and the pages that you visit on our Site, to help diagnose problems with our servers and to administer our Site and improve Site-related services and features. Your IP address and other non-personally identifiable information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site. We also might share aggregated statistical data and other non-personally identifiable information with our current and potential business partners, and with our service providers to help them provide similar services.
Personally identifiable information
Ammosnewyork.com uses personally identifiable information collected from you to complete transactions initiated by you, particularly the sale and delivery of products and services. Your personally identifiable information is also used to get in touch with you when necessary regarding questions about any order you might place. We may also use personally identifiable information to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. Your decision to participate in any survey or questionnaire about this is completely voluntary. Further, we may use personally identifiable information to conduct in-depth marketing research regarding our customers and potential customers. Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used solely to bill you for products and services and we make every effort to keep your information secure from theft or fraud. You may, from time to time, receive information from us regarding new features, new products and services and special offers we think you’ll find valuable. Also, while we won’t share your email address with other companies, we may rent, sell or exchange your postal mailing address and information about your transactions with businesses that we believe to be reputable and that can provide you with offers and information that we think will be of interest to you. If you’d like to opt out of receiving future mailings from ammosnewyork.com or if you would like to opt out of ammosnewyork.com providing your postal mailing address to third parties, please follow the procedure outlined in the Choice/Opt-out section below. Ammosnewyork.com also may use your personally identifiable information to “pre-populate” forms that are used by the Site to facilitate transactions with us and save you from entering every data field on the checkout. Special instances when we might use personally identifiable information are discussed below.
As noted above, we collect personally identifiable information regarding gift recipients and people to whom you may wish to give gifts in the future. This is done in order to accommodate proper gift delivery to such recipients and remind you of upcoming gift-giving occasions. We do not sell or rent any personally identifiable information that you provide to us regarding such persons, but gift recipients may, from time to time, receive offers from us via postal mailings regarding new features and services and special offers we think they will find of interest. Also we may send marketing offers via postal mailings to gift recipients on behalf of ourselves. In connection with such offers, we allow gift recipients to opt out of receiving future marketing-related postal mailings from us, as discussed in the section below.